微信扫一扫
进入微商城
时光流转,岁月更迭。时光沙漏的滴答声,敲响了20世纪历史的大门,江津美酒的传奇却深深烙印在历史的长卷中。
As time goes by and seasons change, the ticking of the hourglass opens the door to the history of the 20th century. The legend of Jiangjin fine Baijiu is deeply engraved in the scroll of history.
传奇美酒——宏美酒坊
1908年,江津酒厂集团前身——“宏美酒坊”在千年历史文化名镇江津白沙镇诞生。宏美酒坊酿造的高粱白酒为白沙一绝,当地爱酒人士称其为“宏美酒香传千里,更胜三碗不过岗”。
In 1908, Hongmei Wine Workshop, the predecessor of Chongqing Jiangjin Winery (Group) Co., Ltd., was founded in Baisha Town, Jiangjin — a time-honored cultural town with a thousand-year history. The sorghum Baijiu brewed by Hongmei Wine Workshop was the pride of Baisha. Local Baijiu lovers praised it with the line: "Hongmei’s fragrance travels a thousand li, surpassing the famed ‘Three Bowls Before Crossing the Ridge’."
历史印记——穿越时空的变迁
华夏巨变,沧海桑田,江津酒厂酿酒人也紧随时代奔跑的脚步,用勤劳的双手酿造好酒,成就今天的中华老字号,共同谱写出一部穿越时空的壮丽史诗。
1951年9月,江津县专卖事业管理局在白沙创办“宏美公营酒厂”,下设城关、德感、仁沱3个分厂。1953年,改名为国营白沙酒厂。1956年,由白沙迁至德感,成立地方国营江津县酒厂。1961年注册“几江牌”商标,1964年,生产的高粱白酒开始以“几江牌”装瓶销售。
从六十年代初起,江津酒厂生产的江津白酒就已销往青海、西藏、上海、甘肃、成都、重庆、凉山、甘孜、阿坝、温江、乐山等地,1972年还承担了加拿大出口酒500吨的生产任务。
公司主导产品“几江”牌白酒于1963年被列入四川名酒行列, 1988年获中商部优质产品称号,1993年与六朵金花并列为“四川七大名酒”之一,获全国轻工博览会银奖,1997年起连续多年被评为“重庆名酒”。2009年,“几江”牌被评定为中国驰名商标;2010年,“几江”牌金江津酒被中国酿酒工业协会评为“中国小曲白酒香型代表”;2011年,“几江”牌金江津荣获“中华老字号”称号。
Great transformations have taken place across China. Keeping pace with the times, brewers at Jiangjin Winery craft fine liquor with diligent hands. The enterprise has grown into a China Time-honored Brand, writing a magnificent epic spanning centuries.
In September 1951, Jiangjin Monopoly Administration established Hongmei State-run Winery in Baisha, with three branch factories in Chengguan, Degan and Rentuo. It was renamed State-owned Baisha Winery in 1953. In 1956, the factory relocated from Baisha to Degan and became Local State-owned Jiangjin County Winery. The Jijiang trademark was registered in 1961. Starting from 1964, its bottled sorghum Baijiu was sold under the Jijiang brand.
From the early 1960s onward, Jiangjin Baijiu produced by the winery was sold to Qinghai, Xizang, Shanghai, Gansu, Chengdu, Chongqing, Liangshan, Garzê, Aba, Wenjiang, Leshan and other regions. In 1972, the winery undertook the production of 500 tons of Baijiu for export to Canada.
The Group’s flagship product, Jijiang Baijiu, was listed among Sichuan Famous Liquors in 1963. It won the title of High-Quality Product awarded by the Ministry of Commerce in 1988. In 1993, together with the "Six Golden Flowers" of Sichuan liquor, it was named one of the "Seven Famous Liquors of Sichuan" and claimed the Silver Award at the National Light Industry Expo. Since 1997, it has been recognized as "Chongqing Famous Liquor" for consecutive years. In 2009, the Jijiang trademark was recognized as a Well-known Trademark of China. In 2010, Jijiang Jin Jiangjin Baijiu was designated as the Representative of Chinese Xiaoqu Baijiu Aroma Type by China Alcoholic Drinks Association. In 2011, Jijiang Jin Jiangjin was awarded the title of China Time-honored Brand.
跨越发展——冲破时代的鼓点
进入新世纪后,江津酒厂集团的四次大手笔并购,让重庆酒类市场的格局发生了根本性转变。
2003年至2006年,江津酒厂集团成功向外扩张,先后投资1亿多元收购了渝西地区四家酒企,即重庆市笛女酒业有限责任公司、重庆市石松酒业有限责任公司、重庆市露华浓酿酒厂、重庆钓鱼城酒业有限公司。四家酒企的顺利收购,让江津酒厂集团形成了浓清并举的发展态势,江津酒厂市场格局发生了根本性转变。
集团公司以生产经营“几江牌”江津老白干,“金江津”酒为主营业务,年产销优质白酒2万余吨。历经百年,江津酒厂集团已是全国小曲清香型白酒领军企业,位居中国酒类百强企业前50位,是“全国食品工业优秀龙头企业”。集团公司连续多年被重庆市政府评为“工业五十强企业”“农业产业化龙头企业”,被江津区政府评为“工业十强企业”。
Entering the new century, four major mergers and acquisitions carried out by Chongqing Jiangjin Winery (Group) Co., Ltd. fundamentally reshaped the liquor market landscape in Chongqing.
Between 2003 and 2006, the Group achieved successful outward expansion. It invested more than 100 million yuan to acquire four liquor enterprises in western Chongqing: Chongqing Dinu Liquor Co., Ltd., Chongqing Shisong Liquor Co., Ltd., Chongqing Luhuanong Brewery and Chongqing Diaoyucheng Liquor Co., Ltd. The completion of these acquisitions enabled the Group to develop both strong-flavor and light-flavor Baijiu, bringing fundamental changes to its market layout.
The Group’s core business focuses on the production and sales of Jijiang Jiangjin Laobaigan and Jin Jiangjin Baijiu, with an annual output and sales volume of over 20,000 tons of premium Baijiu. After a century of development, Chongqing Jiangjin Winery Group has become a leading enterprise of Chinese Xiaoqu Light-aroma Baijiu, ranking top 50 among China’s Top 100 Liquor Enterprises. It is honored as an Outstanding Leading Enterprise in China’s Food Industry. For many consecutive years, the Group has been named one of Chongqing’s Top 50 Industrial Enterprises and a Leading Enterprise in Agricultural Industrialization by Chongqing Municipal Government, and one of Jiangjin District’s Top 10 Industrial Enterprises by the Jiangjin District Government.
产品创新——满足市场多方位需求
江津酒厂集团坚持走差异化道路,做大做强小曲清香型白酒,打造南派清香第一品牌。经过多年发展创新,目前江津酒厂集团产品结构日臻完善,形成了由几江元帅酒、金江津酒、江津老白干组成的多元化产品体系,满足婚宴寿宴、商务接待、朋友小聚等全方位市场消费需求。
江津酒厂旗下的石松酒业、钓鱼城酒业均保留了自身品牌,在总公司的带领下不断完善自身产品结构,推陈出新,深得消费者赞誉。
Chongqing Jiangjin Winery (Group) Co., Ltd. adheres to a differentiated development strategy: it strives to strengthen Xiaoqu Light-aroma Baijiu and build the No.1 brand of southern-style light-aroma Baijiu. After years of development and innovation, the Group has built a well-rounded product portfolio, including Jijiang Marshal Liquor, Jin Jiangjin Baijiu and Jiangjin Laobaigan. The diversified product line caters to full-scenario consumption needs, such as wedding banquets, birthday feasts, business receptions and casual gatherings among friends.
Shisong Liquor and Diaoyucheng Liquor, subsidiaries of Chongqing Jiangjin Winery (Group) Co., Ltd., retain their original brands. Under the leadership of the parent group, they continuously optimize product lines and launch new products, winning wide acclaim from consumers.