江津这座滨水之城，酿酒历史源远流长，美酒芳华横贯古今。重庆市江津酒厂（集团）有限公司，就是这座美酒之都在百年历史风雨锤炼而来的一颗璀璨明珠。

Jiangjin, a waterfront city, boasts a time‑honored Baijiu-making heritage with fine Baijiu shining through ages past and present. Chongqing Jiangjin Winery (Group) Co., Ltd. is a brilliant pearl forged by the vicissitudes of a hundred‑year history in this renowned Baijiu capital.

行业典范
始建于1951年的重庆市江津酒厂（集团）有限公司，是一家集酒类科研、生产、销售于一体的民营企业集团，现已发展成为全国小曲清香型白酒领军生产企业。公司占地500余亩，固定资产4亿元，现有职工800余人，拥有重庆市唯一国家白酒评委，中高级品酒师、酿酒师近30人，中高级技术人员100多人。公司以生产经营“几江牌”金江津酒为主营业务，年产销优质白酒5万余吨，创造产值超20亿元。

A Model of The Industry
Chongqing Jiangjin Winery (Group) Co., Ltd., founded in 1951, is a private-owned enterprise group integrating alcoholic beverage research, production and sales. It has grown into a leading domestic manufacturer of Xiaoqu Qingxiang-style Baijiu.

Covering a land area of more than 500 mu, the company boasts fixed assets of RMB 400 million and over 800 employees. It is home to Chongqing’s only National Baijiu Judge, nearly 30 mid-to-senior-level tasters and brewers, and more than 100 mid-to-senior-level technical personnel.

Focusing on the production and sales of “Jijiang Brand” Jinjiangjin Baijiu, the company achieves an annual output and sales volume of over 50,000 tons of high-quality Baijiu, with an output value exceeding RMB 2 billion.

近年来，江津酒厂集团实现了快速发展。公司被评为中国白酒百强企业，是“全国食品工业优秀龙头企业” ，连续多年被重庆市政府评为“重庆工业五十强”和“重庆市农业产业化龙头企业”。“几江牌”金江津酒拥有 “中华老字号”、“中国白酒小曲香型代表”二大国家级荣誉；由江津酒厂集团参与制定的小曲白酒国家标准已顺利颁布实施，标志着其核心酿造技术已步入全国白酒行业前列。

In recent years, Jiangjin Winery Group has achieved rapid growth. The group has been named one of China’s Top 100 Baijiu Enterprises, and honored as an “Outstanding Leading Enterprise in National Food Industry”. For many consecutive years, it has been recognized by the Chongqing Municipal Government as one of the “Top 50 Industrial Enterprises in Chongqing” and a “Chongqing-level Leading Enterprise in Agricultural Industrialization”.

“Jijiang Brand” Jinjiangjin Baijiu holds two nationa-level honors: “China Time-honored Brand” and “Representative of Xiaoqu-aroma Category of Chinese Baijiu”. The national standard for Xiaoqu Baijiu, in whose formulation Jiangjin Winery Group participated, has been officially promulgated and implemented. This marks that its core brewing technologies have ranked among the forefront of China’s Baijiu industry.

百年品牌
1908年，江津酒厂集团前身---“宏美酒坊”在千年历史文化名镇白沙诞生。樊氏家族创立的“宏美酒坊”是当地最大的酒坊，酿造的白酒为樊家一绝，当地爱酒人士称其为“宏美酒香传千里，更胜三碗不过岗”。樊志洪以宏美酒坊现有酿酒技艺为基础，融汇自己多年来的酿酒经验和感悟，总结编写出了《樊氏酒酝法》，小小一本记载酿酒工艺的手书，从上世纪流传至今，成为了百年经久不衰的特色工艺，酿造出了别具一格、清香典雅的中华老字号“几江牌”金江津酒。

Century-Old Brand

In 1908, Hongmei Baijiu Workshop, the predecessor of Jiangjin Winery Group, was founded in Baisha, a time-honored historic and cultural town. Established by the Fan family, Hongmei Baijiu Workshop was the largest local distillery. Its crafted Baijiu was the Fan family’s signature specialty. Local liquor enthusiasts praised it with the line: “Hongmei’s fine aroma travels a thousand li; it outshines the famed ‘Three Bowls and No Further’.”

Drawing on the existing brewing techniques of Hongmei Baijiu Workshop, Fan Zhihong integrated his years-long brewing experience and insights to compile Fan-Family Brewing Manuscript. This slim hand-written volume recording brewing craftsmanship has been passed down since the last century. It has evolved into a time-tested centennial specialty process, giving birth to “Jijiang Brand” Jinjiangjin Baijiu, a China Time-honored Brand featuring a distinctive, elegant light-aroma profile.

天然精粹
集团所有产品都秉承小曲清香古法酿造，采用几江之水和江津本地优质糯高粱为原料，经过蒸煮、摊晾、下曲、发酵、蒸馏等10多道工序，在金江津酿酒生态园手工酿造而成。作为西南地区规模最大的生态化酿酒基地之一，金江津酿酒生态园位于长江之滨，地处北纬28.5度、东经106度。四季雨量充沛、日照充足、植被茂盛，其所在地江津拥有四面山、缙云山等“天然物种基因宝库”，曾被联合国粮农组织专家论证为：“在地球同纬度带最适合酿造优质纯正蒸馏酒的生态区”，与四川的宜宾和泸州、贵州的仁怀一起，构成了长江上游美酒带。这里的生态与环境特征是白酒酿造产业不可多得的天赋，特有的微生物群与土地、空气的完美融合，形成了得天独厚的生态酿酒条件。产品生产全过程拥有完整的质量管理与控制体系，对原料采购、生产制造、包装出厂、市场营销、售后服务等环节实行全过程质量控制，严格班组、车间、公司三级质量管理机制，自上而下层层把关，确保每个环节实现安全生产，100粒高粱才能产出一滴珍贵弥香。

Essence of Nature

All products of the Group are brewed following the ancient Xiaoqu-Qingxiang-style Baijiu craftsmanship. Using water from the Qijiang River and high-quality glutinous sorghum native to Jiangjin as raw materials, the Baijiu undergoes more than ten processes including steaming, spreading-cooling, xiaoqu addition, fermentation and distillation, and is hand-crafted at the Jinjiangjin Baijiu Ecological Brewing Park.

As one of the largest ecological Baijiu-making bases in Southwest China, the Jinjiangjin Baijiu Ecological Brewing Park sits on the banks of the Yangtze River, at 28.5° North Latitude and 106° East Longitude. Blessed with abundant rainfall, sufficient sunshine and luxuriant vegetation all year round, Jiangjin is home to natural genetic treasure troves of species such as Simian Mountain and Jinyun Mountain. Experts from the Food and Agriculture Organization of the United Nations (FAO) have attested that it is “the most suitable ecological zone for producing premium and pure distilled Baijiu among regions along the same latitude on Earth”. Together with Yibin and Luzhou in Sichuan Province, and Renhuai in Guizhou Province, it forms the Upper Yangtze River Baijiu Belt.

The local ecological and environmental features constitute rare natural endowments for Baijiu production. The perfect interplay of unique microbial communities with soil and air creates uniquely favorable conditions for ecological Baijiu brewing.

A complete quality management and control system covers the entire product production cycle. Full-process quality control is implemented across raw material procurement, manufacturing, packaging and delivery, marketing and after-sales service. A three-tier quality management mechanism at team, workshop and corporate levels is strictly enforced, with multi-level supervision from top to bottom to guarantee safe production in every link. It takes 100 grains of sorghum to yield one drop of precious, aromatic Baijiu.

时代先锋
集团以技术创新为核心求发展，竭诚开发让消费者喜爱的产品。目前，集团已拥有“几江”、“石松”、“钓鱼城”3大品牌100多个品种。其中，主营产品“几江牌”金江津酒是小曲清香型白酒的典型代表，素以“无色透明、醇香清雅、醇和协调、后味爽净”的独特风格而深受饮者喜爱，主要品种有元帅、金江津·1908、金江津十年典藏等。

Pioneer of The Times
The Group pursues development centered on technological innovation and devotes itself to developing products favored by consumers. At present, the Group owns three major brands — Jijiang, Shisong and Diaoyucheng — with more than 100 product variants.

Among them, the flagship product “Jijiang Brand” Jinjiangjin Baijiu is a typical representative of Xiaoqu-Qingxiang-style Baijiu. It is widely popular among drinkers for its distinctive profile: “colorless and transparent, mellow and elegant aroma, well-balanced and harmonious taste, and crisp, clean finish”. Its key product lines include Marshal, Jinjiangjin · 1908, and Jinjiangjin Ten-Year Collection.

近年来，集团大力开发新产品，新开发金江津蓝瓶五星、金江津经典、小清酒、差一味原酒等一系列产品，这些新品在保持高端品质的基础上，价格上更加亲民，亲民的价格优势使江津酒厂集团产品斩获良好的市场销量。此外，集团主动创新布局、拓展业务赛道，契合当下真材实料、低度健康的消费发展趋势，跨界推出桑葚酒、红枣枸杞酒等系列果酒，市场反应热烈，收获众多消费者的肯定。

In recent years, the Group has vigorously developed new-product lines, including Jinjiangjin Blue-Bottle Five-Star, Jinjiangjin Classic, Xiaoqing Baijiu, and Chayiwei Raw Baijiu. While maintaining high-end quality, these new offerings come with more consumer-friendly price points. Thanks to their affordable pricing, products from Jiangjin Distillery Group have achieved solid market sales performance.

In addition, the Group proactively pursues innovative layout and expands its business portfolio. Aligning with the prevailing consumption trend for genuine ingredients and low-alcohol, health-oriented products, it has stepped across business boundaries to launch a series of fruit wines such as mulberry wine and jujube-goji berry wine. These releases have generated enthusiastic market feedback and earned wide recognition from consumers.

在深耕传统营销模式的基础上，集团加速向电商领域转型。目前已于天猫、京东、抖音、拼多多、快手、微信小店开设品牌直营店，并携手工商银行网上商城、江津新闻网等多方平台，进一步拓展线上销售版图。

Building on its deep-rooted traditional marketing model, the Group has accelerated its transformation toward thee-commerce sector. It has now opened brand-operated direct stores on Tmall, JD.com, Douyin, Pinduoduo, Kuaishou and WeChat Mini-store. Partnering with multiple platforms including ICBC Online Mall and Jiangjin News Network, the Group further expands its online sales footprint.